The triumphalist notion that blogging should somehow replace traditional writing is as foolish as it is pernicious. In some ways, blogging’s gifts to our discourse make the skills of a good traditional writer much more valuable, not less. The torrent of blogospheric insights, ideas, and arguments places a greater premium on the person who can finally make sense of it all, turning it into something more solid, and lasting, and rewarding.Andrew Sullivan, "Why I Blog" (November 24, 2008).
The message dictates the medium. And each medium has its place—as long as one is not mistaken for the other.